Copywriting services and research
What can I help you with?
Digital Copywriting
Jazzy colours and funky graphics are all well and good but without some words of wisdom to accompany them they’re not going to get your point across on their own. Let me help you connect with your audience by producing engaging and persuasive copy that will stop your visitors clicking the back button of doom!
Content Marketing
Building an online presence is vital if you want your business to stand out from the crowd. A great content marketing campaign will enhance your reputation, publicise your company and build trust with your target audience. From blog posts through to how-to guides, I can help you create great content that’s shared.
Social Media
You’ve probably noticed that recently more and more businesses are using social media to promote their products and services. There’s a good reason for this – it works! I’ll create great social media copy to accompany your content marketing strategy, helping your business reach as many prospective customers as possible.
Microcopy
We all know that little things can make a big difference, and this is certainly true in the world of digital copywriting. Short, snappy text is becoming increasingly important in the mobile age where space is at a premium. Getting this part of your website right will improve your customers experience and boost your conversion rate.
Email Campaigns
An email list is only as good as the emails that are sent to it. It doesn’t matter if you have gathered 5 or 500,000 addresses – if your email campaign is not up to scratch your business isn’t going to get the returns that you want. Crafting a persuasive email is by no means easy, but the results make it well worth the effort.
Keyword Research
SEO has changed beyond all recognition over the last few years and keyword stuffing is now, thankfully, frowned upon. However, don’t be fooled into thinking that keyword research is no longer necessary. Thorough research will still see your rankings soar, and I have a couple of nifty tricks tucked up my sleeve!
Offline Copywriting
Words are everywhere, but offline copy is entirely different from its digital counterpart. We read differently when presented with printed media and it’s vitally important to get it right first time. After all, changing offline copy is not an option once it’s gone to press!
