In a nutshell, content marketing is a great way to promote, enhance and expand your business.
What’s in it for you?
Why should you worry about content marketing? After all, it’s only a buzzword, isn’t it?
A buzzword it may be, but it’s an important one for any business seeking growth.
By creating – and then publishing – digital content that your audience finds useful, you will strengthen your brand and increase your reach as people begin to share that information via social media.
Give people what they want and they’ll happily become your biggest advocate – regardless of the industry you are in.
The reader gets the information they’ve been looking for and you get some valuable promotion for your business – it’s a win-win situation.
So, what is ‘content’ exactly?
The types of content that can be used for marketing purposes are wide and varied.
Blog posts, how-to guides, articles, resource pages, fact sheets, infographics, white papers and many others are all used every day by companies looking to gain more traffic and increase sales.
There is, however, one thing that ties all of these different types of content together.
Words – and that’s where I come in.
What you’ll get from me
I’ve written more pieces of content over the years than I care to remember, and I know exactly what it takes to cause a social media stir.
I’ll create lively, interesting, informative and highly shareable content aimed directly at your target audience. In other words, the kind of stuff that will generate a buzz around your business in a very short space of time!
Whether you are looking for a short-term promotion for a particular product or a lengthy campaign to boost traffic to your site, I will supply you with words that work.
All you need to do is drop me a line.